A Little About SOMA
We believe in the power of storytelling, experience and imagery to help convey your key messages. The SOMA team has partnered with over 100 diverse bloggers from across the country to connect a client's messages with their target audiences. In 2017, our work generated over 100 million impressions for client's health and educational campaigns. Our team is tapped into the digital world and can curate a highly targeted list of influencers to help achieve program goals. Our work has garnered national recognition as a finalist for the Shorty Awards in the Family/Parenting category, winner of Ad Age's Healthcare IMPACT Awards for "Social Media Campaign of the Year," PR Daily's Corporate Social Responsibility Awards for "Social Media" and PR News Platinum Awards for "Public Affairs."
The Art & Science of Social Media is as simple as: Who, When & How
Social engagement that resonates with key audiences requires an authentic understanding of who the right influencers are, when those influencers are active and engaged on social, and how they like to receive information. In the end, success on social is about the receivers, not the transmitters.
With 20 years experience in public affairs, along with tremendous success in the blogging world, SOMA founder Monica Gallagher Sakala is uniquely positioned in Washington to marry the issue-based campaigns of beltway corporations and trade associations with the right influencers to amplify your message.
Measuring successful outcomes is just as important to clients as is executing a smart, message-driven campaign. The SOMA track record is tied directly to careful social media measurement. Each year, social media changes but our goals remain the same:
- Helping clients improve their social media presence;
- Generating national and international media attention resulting from timely and clever social media campaigns;
- Delivering measurable results.