Social Media Success
SOMA demonstrates a track-record of building award-winning social media campaigns. In 2016, SOMA received four award nominations for two different client campaigns. From Ad Age's IMPACT Awards for "Social Media Campaign of the Year" to PR News Platinum Awards three nominations for "Influencer Communications," "Social Media Campaign" and "Public Affairs."
What can SOMA do for you? Go where your customers Are: Online.
SOMA works with leading national bloggers and manages targeted digital campaigns that bring measurable results.
Digital campaign highlights:
- Viral video content
- Engaging visual content for social channels
- Award-winning online influencer programs
- National and international media coverage
Going Viral…it can happen
Creative and unique ideas helped propel SOMA’s success in working with clients. For Responsibility.org, a national non-profit, SOMA advised partnering with a video blogger (vlogger) instead of a traditional release of national survey results. We worked with the vlogger to rewrite “Jingle Bells” into “The Holidays Are Hell” and wove three key results from the survey into the song. Within 2 weeks, the video generated national and international media coverage.
Two weeks can deliver an 11,000% increase in a client's Instagram following and generate over 20 million impressions, when pairing the right message with the right influencer at the right time. Similarly, building a user-generated web site around a social cause issue can result in 30 million national media impressions when the balance of creativity, images and blogger engagement is deployed.
Integrated Marketing Communications Plans
SOMA has partnered with several clients, ranging from Retro Report to the Malala Fund or Hospital Albert Schweitzer (HAS), a hospital in Haiti founded by the Mellon family in 1957, to conduct an audit of all existing communications materials and write clear, concise messages for donors, stakeholders and a broader audience. The process follows a strategic outline and involves the client along the way, to determine key priorities, effectively give voice to the organization's goals and accomplishments and help consistently brand these messages across all platforms.
Traditional Media Relations
Even in today's 24-7 media environment, generating national or international media coverage is tremendously challenging. Many clients seek coverage of an issue but the reality is successful media placement occurs through narrative-based pitches. The SOMA model guides clients through the right steps to strengthen a pitch and generate positive outcomes. Traditional media relations also includes ongoing Twitter engagement. SOMA provides comprehensive media relations support to clients. Successful outcomes included op-ed placement in the Washington Post, national story placement in USA Today and TV and radio coverage in top 20 markets.