The SOMA Word of the Year: Compel

Did you know there was a 325% increase in "Influencer Marketing" searches on Google alone over the last 12 months?

2018 launches SOMA Strategies' 7th year in business. We've been managing blogger & influencer campaigns for our clients for over 5 years. We're thinking this means we - you and us - are socially savvy and on point with our digital strategy, given the extraordinary search volume increase for what we've been doing together for many successful years.

We aren't searching what "Influencer Marketing" means. We are searching how to refine and improve the strategy.

Working with established and new clients, 2017 was the year we experimented more with video to reinvigorate  messages of health, wellness and responsibility. Together we found tremendous success in using Facebook Live, sharing beautifully edited and humorous blogger videos and watching the explosion to more consumer engagement and commenting on Instagram.  

When establishing goals and performance metrics for a program, SOMA consistently holds comments and community engagement as a marker of a program's success.

This year, we won't rest on our laurels because we're not Googling "Influencer Marketing," instead we'll continue to innovate and perfect this digital communications strategy. Before embarking on each new project this year, we will evaluate not just key messages and key performance indicators but will our content and messages resonate with audiences?

Will it COMPEL them to share? Respond? Hit "Like"?  We want to be sure we are steering our client work down a compelling, authentic path to success.


Where is social media headed in 2017?

2016 was big year for social media. Networking platforms evolved into tools used by many to share news, ideas, politics and social issues. We saw the emergence of vanishing videos, augmented reality(AR) and lenses that brought a level of reality to social media that we haven't seen before. 

2016 was definitely a year of pushing limits and something tells us 2017 might be the year to shatter them. 

Welcome to SOMA Status

Welcome to the new SOMA Status blog, where we will work to bring you the latest news and trends in social media, with an eye towards how social intersects with public affairs. We live in DC - our focus will always be issues over products - and how social plays a role in trade associations and non profits. In fact, last week the Washington Post reported the results of a new survey indicating K Street views social media and digital advocacy as the "fastest growing segment of the influence industry."  

What does that mean? Quite simply, having an engaging, informed and thoughtful presence on social media is necessary for every industry. As we look to the outcome of the election this week, we wanted to share a look at the role of social during the campaign. The emergence of Snapchat to influence millennia voter registration particularly piqued our interest as a change from the 2012 campaign. 

Check back for more updates from us to help keep you informed on the intersection of public affairs and social media. Please share our infographics and find us on Twitter and Instagram @SOMAStrategies.